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Patagonia's New Workwear


When Patagonia set out to create a new line of workwear, it didn't fall back on convention. Instead, the Ventura, California-based company decided to try something a little different, swapping out the standard cotton duck canvas so popular in the workwear space for a new material made from industrial hemp.

"Our Workwear line is built to meet the needs of the men and women who are putting real environmental solutions in place on the ground, redefining what progress really means," sats Ed Auman, Patagonia's business director for workwear. "The company's early roots in iron forging, our ongoing commitment to conservation and our forward-looking investments in organic regenerative agriculture have us well-placed to build the best product for the folks who require true workwear."

"Workwear is not a new thing for us, but we’re excited to be reimagining the work-specific side of Patagonia. To stand up to the toughest tasks, we’ve developed a utilitarian line of jackets, shirts and pants built with super-durable, long-wearing fabrics like Iron Forge Hemp™ canvas—an innovative, heavy-duty blend of industrial hemp, recycled polyester and organic cotton. It’s 25% more abrasion resistant than conventional cotton duck canvas and needs no break-in; and our hemp-blend workwear clothing is also Fair Trade Certified™ for sewing. "

The new line of clothes is cut generously—all the better for ease of movement—and runs the gamut from double-knee pants to heavy-duty outerwear. And with prices that top out at $199 for jackets, it's accessible for everyone.